Beijing — March 28, 2022 — ContextLogic Inc. (d/b/a/ Wish) (NASDAQ: WISH), one of the world’s largest mobile ecommerce platforms, announced the appointment of Todd Li as its General Manager in China. He will oversee all merchant on-boarding, operations, and market strategies for Wish in China, reporting into Vivian Liu, Wish’s CFO. This appointment is effective immediately.
Todd Li Mr. Li has a strong background managing strategic planning and merchandising for cross-border e-commerce and traditional retailing. Prior to Wish, Mr. Li served as Shopify’s General Manager of Merchandise Procurement for the China region. Working at one of the largest SaaS companies in the world, Mr. Li has led and coordinated multinational teams in China, Europe, and North America.
Mr. Li will work with Wish’s senior leadership team to execute the company’s turnaround strategy. His focus will be on promoting long-term, and sustainable relationships with the many merchants Wish does business with in China. As General Manager of China, his focus will be on driving greater organizational efficiencies in Wish’s China operations.
“I’m honored to join the Wish team. Wish is one of the largest mobile e-commerce platforms in the world, and the company’s products, technology, and platform data make it a strong competitor,” said Mr. Li. “Merchants from China represent the largest group on the Wish platform, so their success is critical to the company’s overall strategy. My focus will be on ensuring we are truly optimizing China’s cross-border supply chains, industrial belts, and other strengths to further improve the user experience, promote confidence in the ’Made in China’ label, and open the door for more Chinese brands to trade abroad.”
Wish’s CFO, Vivian Liu confirmed: “Todd is the right leader to move Wish China forward during this critical phase of Wish’s turnaround. The rich knowledge and leadership abilities Todd has accumulated over his 30+ years in the e-commerce and retail sectors mean he is well placed to identify new strategic opportunities and guide Wish through its turnaround.”
In addition to Shopify, Mr. Li has served as a top executive in Chinese and American e-commerce and retail companies including Alibaba AliExpress, VIP.com, LightInTheBox, LuckyPai, May/Macy’s, The Limited, Williams-Sonoma, Gymboree, and Circuit City.
Submitted March 29, 2022 at 11:17AM by skorpion179
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